Sponsored content involves the creation of online articles where the content is useful and valuable to the reader. So whereas a traditional advertisement would promote a product’s features, sponsored content would instead explain how the product will make the reader’s life easier, or solve a specific problem they may have.
This content-focused approach puts your customers first. They get to take something from your content, which in turn helps them see your business as both authoritative and trustworthy. And the more your customers are influenced by you, the more likely they’ll be to follow you, spend money with you and advocate you to others.
Our in-house team of commercial editors can write a story about your business. Not only will you benefit from their editorial expertise, but your feature will be shared on the Reach online network. The content can take various forms including an announcement, a case study, a competition or a listicle-style article.
Zoo Farm approached us to seek support to engage our huge social media audience and amplify the reach of their brand.
A digital-first approach for Blackwater Motors...
Galloping into Cheltenham with BoyleSports
Promoting Northern Ireland's new luxury cinema, The Avenue
Fraud awareness | Stop. Think. Check
Getting put through our paces with Better Gym Belfast
Taking a collective pause.
Rebel evolution.
‘Cheers’ to Dry January with Kopparberg Alcohol-Free.
A local college based in Wales came to us to help promote its new A-Level programme.
Ulster Bank - Your Move.
readers follow their curiosity with Vodafone.
Weekly football predictor game.
Find the gift you’ll love with Argos.
Bringing superb F1 experience to Belfast City Centre
Making Rockshore's summer ambition a reality.
What makes the perfect chicken fillet roll? We put it to the people.
'Speak Up for Allergies': The FSA campaign that spoke volumes.
Launching the biggest series launch of the year.
Showcasing the iconic whiskey producer's contributions to the Irish whiskey revival.
Inspiring the next generation of para players through premier league coverage.
good news happening right now campaign.
nextgen: a national platform for Britain's teens
owning a sporting moment with Prostate Cancer UK
Sainsbury's: teaching the nation to sign
the electric sceptic campaign.
uktv: 3 year game changing partnership.
generating more business and to change public perception of Powderham Castle.
GWR's primary objective was to increase customer loyalty by nominating the West Country’s local heroes as one of the 100 Great Westerners.
Leicester College’s primary objective was to raise awareness of the college and courses to young school leavers finishing their GCSEs and young adults looking for further education.
CarCloud Community wished to promote its groundbreaking new platform for paperless car ownership.
helping Kynren drive tickets to an outdoor live action show based in the North East.
increasing brand awareness and the good causes funded by the National Lottery across Birmingham and Coventry.
promoting the launch of the Google Digital Garage in Birmingham.
engaging the communities in Coventry of Vodafone's new lightning-fast broadband.
new reg launch and showcasing the Mercedes-Benz GLC in Cambridgeshire.
making the Player's Lounge the must-visit venue in Essex.
explore our work with Soccer Aid and their partnership with UNICEF.
educating and engaging men in Liverpool.
see how we helped Ocean Point target high earners and business owners through the UK.
explore how we supported the Birmingham Dogs Home enhance their donations.
see how we promoted flexible learning options and encourage students to apply.
explore a brand looking to attract users searching for staycations.
driving traffic online and increasing ticket sales for Devon based Retro Railtours.
find out how we helped to increase footfall, spend and interest into Plymouth City Centre to pre-Covid levels.
Zoo Farm approached us to seek support to engage our huge social media audience and amplify the reach of their brand.
A digital-first approach for Blackwater Motors...
Galloping into Cheltenham with BoyleSports
Promoting Northern Ireland's new luxury cinema, The Avenue
Fraud awareness | Stop. Think. Check
Getting put through our paces with Better Gym Belfast
Taking a collective pause.
Rebel evolution.
‘Cheers’ to Dry January with Kopparberg Alcohol-Free.
A local college based in Wales came to us to help promote its new A-Level programme.
Ulster Bank - Your Move.
readers follow their curiosity with Vodafone.
Weekly football predictor game.
Find the gift you’ll love with Argos.
Bringing superb F1 experience to Belfast City Centre
Making Rockshore's summer ambition a reality.
What makes the perfect chicken fillet roll? We put it to the people.
'Speak Up for Allergies': The FSA campaign that spoke volumes.
Launching the biggest series launch of the year.
Showcasing the iconic whiskey producer's contributions to the Irish whiskey revival.
Inspiring the next generation of para players through premier league coverage.
good news happening right now campaign.
nextgen: a national platform for Britain's teens
owning a sporting moment with Prostate Cancer UK
Sainsbury's: teaching the nation to sign
the electric sceptic campaign.
uktv: 3 year game changing partnership.
generating more business and to change public perception of Powderham Castle.
GWR's primary objective was to increase customer loyalty by nominating the West Country’s local heroes as one of the 100 Great Westerners.
Leicester College’s primary objective was to raise awareness of the college and courses to young school leavers finishing their GCSEs and young adults looking for further education.
CarCloud Community wished to promote its groundbreaking new platform for paperless car ownership.
helping Kynren drive tickets to an outdoor live action show based in the North East.
increasing brand awareness and the good causes funded by the National Lottery across Birmingham and Coventry.
promoting the launch of the Google Digital Garage in Birmingham.
engaging the communities in Coventry of Vodafone's new lightning-fast broadband.
new reg launch and showcasing the Mercedes-Benz GLC in Cambridgeshire.
making the Player's Lounge the must-visit venue in Essex.
explore our work with Soccer Aid and their partnership with UNICEF.
educating and engaging men in Liverpool.
see how we helped Ocean Point target high earners and business owners through the UK.
explore how we supported the Birmingham Dogs Home enhance their donations.
see how we promoted flexible learning options and encourage students to apply.
explore a brand looking to attract users searching for staycations.
driving traffic online and increasing ticket sales for Devon based Retro Railtours.
find out how we helped to increase footfall, spend and interest into Plymouth City Centre to pre-Covid levels.
Zoo Farm approached us to seek support to engage our huge social media audience and amplify the reach of their brand.