Bluefield Boats are a young company offering an exciting and new way to live and work on water. We have partnered with Bluefield Boats to create content across multiple platforms imploring digital advertising, using this content as a brand building exercise in order to increase awareness of this exciting company and what they do. Bluefield Houseboats primary objective was to highlight their wide range of houseboats, developed for different markets, which are as follows: - R Series for permanent living or luxury holiday homes. - C Series for commercial use – café, restaurant, office, gym, retail space, conference/exhibition space - M Series for marinas – to be packaged with a berth and rented or sold on to end users - FP Series for holiday parks to suit various family sizes and budgets

We proposed an interview with the client, which was carried out & used to build the article up to give a background of the brand and its owners. By using content marketing including a full use of our social media, and an interview with Bluefield Boats, we have been able to build intrigue around the company and increase public awareness of the brand and its exciting new ventures in alternative home solutions. The article on BelfastLive highlighted the quality of Bluefield’s products, their company ethos and gave a great look into what's available across their range, be that commercial or permanent living use.

By pushing the ‘living on water’ article on our social media platforms we were able to show; 4.8k impressions on Instagram through a story on BelfastLive, 3.2k impressions on Twitter, 12.5k views on the Belfast live article and a substantial 13.5k impressions. The use of Instagram stories, and Twitter posts allowed click throughs to the BelfastLive website’s article.