The brief
Increase brand awareness for SEAT amongst a younger audience, supporting the issues that matter most to them.
Our solution
89% of teens feel it is important to keep up with current affairs, but only 30% feel their views are represented in the main stream media. The Mirror has a long history of giving a voice to those who may otherwise go unheard...
Our reach
We handed over the Mirror's online, social and print platforms to a group of forward-thinking teens, allowing them to set the news agenda and discuss the issues and topics they care most about.