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Case Study
South East Water
The brief
Reach and our regional news brands KentLive, SurreyLive, and hyper-local news platform InYourArea partnered with South East Water to inspire more people to care for the environment and create a positive narrative around saving water. The primary objective was to educate audience's on the environment and water conservation in a creative way, helping our audience, their customers, to see South East Water as a positive, proactive water company improving their local community.
Our solution
Location and targeting were key to the success of this campaign.
InYourArea: Sponsored content and advertising. South East Water used our first-party data for more accurate postcode-led targeting, resulting in high engagement levels.
KentLive: Digital display ads. Using digital display ads across Kent Live also helped reduce wastage. Its significant local engagement, trust, and relevance allowed the campaign to reach a large reader base within Kent.
KentLive & SurreyLive: Sponsored content marketing. Storytelling on a local level played a pivotal role in this campaign. It allowed South East Water to connect with its audience more personally and emotionally by weaving narratives that reflect local experiences and challenges.
Our reach
Using our precision postcode targeting and first-party data we were able to reduce wastage, ensuring the content was seen by those to whom it mattered. We were able to amplify their reach whilst improving credibility, using storytelling for a more personal, impactful campaign. South East Water saw positive response to the campaign by improving customer satisfaction and raising awareness of its water conservation goals throughout the summer.
4.1m
Impressions
25k+
Clicks
12
Weeks
Rob Crumbie
Head of Communications
“South East Water have engaged with Reach on two specific projects over the last year; a campaign to improve customer satisfaction - telling the stories from behind the tap on a local level, and a campaign to help reduce water consumption in the summer. With specific regional challenges to overcome, the ability to locally target messaging into specific areas has been vital in supporting South East Water to achieve its goals. Using a mix of sponsored content, In Your Area posts and boosting campaigns across social media and the Reach network, we’ve seen positive responses to customers in these campaigns. They’ve driven up customer satisfaction, provided flexible and responsive account management and helped to ensure that we can keep the taps flowing for all our customers during the summer.”
Main solutions used
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