The brief
We recently partnered with a local hair transplant business to reach an engaged audience in Merseyside who would be interested in finding out more information regarding hair transplants. Hair Transplant Solutions’ primary objective was to inform the audience and to put their brand at the forefront of readers minds when considering the procedure.
Our solution
Working with the client, we curated and published a bespoke branded content article on liverpoolecho.co.uk, tailored by our commercial content experts, to inspire readers to take action. This content supported future marketing activity by the client by continuing to improve search engine ranking.
Our reach
With the use of a content marketing package, the campaign not only informed and educated those considering a hair transplant but identified and attracted new key markets. The campaign had a high engagement rate and since the branded content article was published the client has seen a 150% increase in customer enquiries.