Are you looking to stand out from the crowd this Christmas?

A video marketing campaign could be the gift you need to give your business this year.

In this blog, we discuss ideas for some great video content to make your business shine, helping you deliver a Christmas campaign to remember.

Heart-warming stories

Christmas is all about communities, families and connections. Use video to capture your business story in a way that connects it with your community. Share behind-the-scenes glimpses, highlight your team’s festive spirit, or showcase the joy your product or service brings. If you employ local people, talk about that and the positive impact your business has on the community. Similarly, if you have a green initiative that’s reducing your business’s impact on the local environment, let people know.

People love to support businesses with personality, especially at Christmastime.

Be helpful

‘Tis the season of generosity so what better time to create some great ‘how-to’ videos? Create short, engaging videos showing how your product can be the ultimate solution to someone’s Christmas shopping dilemma. Whether it’s a demonstration, a gift guide or a creative ‘how-to-wrap’ guide, make it fun and helpful.

Countdown to Christmas

Create a buzz by running a video advent calendar. Share daily tips, fun facts, or exclusive offers in short, festive videos. This not only keeps your audience engaged but also builds anticipation and loyalty as they eagerly await your daily dose of cheer.

Create or attend a community event

Get your team involved in a local event – or consider hosting an event. It doesn’t have to be a huge affair, there are lots of community events to choose from at this time of year.  Host or attend a carol concert or Christmas lights switch on. If you have a shop, consider offering ‘late night shopping’ and offer people a free hot drink or mince pie. If you’re an online retailer, it could be something as simple as having ‘live chat’ operators working later to support customers. Create a buzz about your event with video, this turns your customers into active participants in your business’s Christmas festivities.

If you don’t already, consider raising funds for a charity that resonates with your target audience, or help out at a food bank or soup kitchen. Turn these simple things into an opportunity to showcase your business, the people behind it, and the ways you are supporting your community. It’s important to ensure that your tone is sincere and your video aligns with your business’s core values.

Showcase your seasonal specials

Got a limited-time Christmas menu or exclusive Christmas discounts? Showcase them through visually appealing videos. Let your products take centre stage, tempting viewers to make a purchase or swing by your store. Visuals speak louder than words, especially when they’re adorned with tinsel and twinkling lights.

Is video on your Christmas campaign wish-list?

Now that you’re bubbling with ideas, you might be wondering how to turn these visions into reality. That’s where Reach Solutions steps into the spotlight! Think of us as your go-to elves for creating stunning, professional videos that capture the essence of your business.

Our team understands the power of storytelling, the magic of visuals, and the art of connecting with your audience. Our experienced video production team can create everything from a single clip to a complete video-led campaign. And we don’t just hand you a great video – we can also share it with the millions of people who visit our network of news sites and social media channels every month.

Plus right now we have a range of Christmas offers to suit all budgets, including 4 videos for the price of 3*.

Complete the short form below to find out how we can bring your business to life with video marketing.

* T&Cs apply