We understand that you’ve already experienced the dynamic impact of digital display advertising through Reach Solutions. Now, we invite you to take your campaigns to the next level by adding content marketing to the mix.

In this blog, we’ll explore the unique advantages of combining these two powerful tools and how they can elevate your business’s presence, engage your audience, and drive even greater results.

Tell your story

Digital advertising captures attention, but content marketing, also known as sponsored articles, enriches the narrative. By weaving compelling stories through content, you can enhance the visual appeal of your business, creating a more interactive and memorable experience for your audience.

Extend your reach

Your digital ad campaigns have already established a strong presence. Now, imagine extending that impact across various online platforms. Content marketing allows you to repurpose and distribute your message strategically, ensuring a consistent brand voice that resonates with your audience on social media, blogs, and other channels.

Increase engagement

Engagement is key, and combining content marketing with digital display advertising opens up possibilities for increased interaction. With a sponsored article, you can invite the reader to further explore your business by guiding them to a specific page on your website. This works alongside digital display advertising as you could draw people towards the article and then towards your website or to a specific product page, making people feel connected to your business.

Sponsored content allows you to tailor your message to a particular audience. By tailoring your content to a specific audience you can ensure the content is relevant and people will be more likely to engage.

Data-driven insights

Digital displays provide valuable data, and you can use this data to influence your content marketing. The insights gleaned from a digital display campaign can shape your content strategy in several ways. For instance, you can analyse audience demographics, engagement metrics, and conversion rates to understand which types of content resonated most with your target audience. This knowledge can inform the creation of blog posts, articles, videos, or other content formats that align with the preferences and behaviours of your audience.

Additionally, the data can help you identify pain points or questions that users may have had, allowing you to address those issues in your content to provide valuable solutions and establish your business as an industry authority. By using data-driven insights from your digital display campaign, you can tailor your content marketing efforts for better results and a more effective customer journey.

Gain trust

Whereas digital display adverts have to catch the eye and overtly convey your message, sponsored articles afford the opportunity to captivate hearts and minds, creating intrigue and interest in who you are and what you do.

Sponsored content is also great for working on your business’s reputation. You can educate your audience about how you contribute to the community and your business values.

Why Reach Solutions?

At Reach Solutions we can create your content for you. Our team will discuss your ideas and objectives with you, and our expert copywriters will create content that will help you achieve results.

We also have a network of websites and an engaged audience ready to read your content. Our family of market-leading news brands engage more than 34.6 million users online every month*, and are the heart of thriving communities, across the nation. We have a diverse network of trusted brands powered by more than three thousand journalists. This makes us quite unique and is why our sponsored online articles are popular and successful.

To discuss your ideas for a sponsored article, get in touch today. 

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* Source: IPSOS November 2023