PHD and Reach have teamed up to explore the intricate dance between economic shifts and environmental well-being, with a special lens on the experiences among different groups of people in the UK.

Watch our latest webinar and download our latest research on the economic heartbeat and its profound effects on sustainability, as we showcase how the cost-of-living crisis has changed attitudes to sustainability.

Since the UK became the first major economy to pass a net zero emissions law in 2019, sustainability has been a strategic imperative for brands and businesses.

But in the midst of a post-COVID cost-of-living crisis, and with the country falling into recession, brands now face the challenge of appealing to consumers who are having to balance purchase decisions that are influenced by seemingly opposing economic and environmental forces.

To help brands navigate these consumer complexities, we’ve spent the past four months getting a better understanding of what consumers are thinking and doing in an insight project
called Paying The Price?, to create a set of considerations that brands should be making in their sustainability communications strategies.