Thrive in a cookieless world.
a world without cookies, not a problem.
Google has announced that it will stop the use of third-party cookies in Chrome by the end of 2024, joining a growing list of browsers ditching the notorious tracking technology. At Reach, we were among the first in developing our own digital tools to solve problems facing both advertisers and publishers. Being ahead of the curve on first party data has given us a great opportunity to continue to experiment and innovate. We deliver innovative planning, captivating creative and accurate execution every time, for every client.
our first-party data.
Almost every interaction a user has with our portfolio is now captured as part of our customer value strategy, from newsletter signups, declared postcode data, intent data through affiliates, ecommerce channels and of course the content that is consumed. With more than 13 million registered users, we are rapidly engaging the nation, providing an unrivalled digital ad solution to brands overcoming the challenges of third-party targeting.
introducing Neptune, our most-effective targeting ad solution.
Neptune is the latest suite of digital ad solutions developed to leverage the use of our first-party data. Our Plusᐩ products provide the ability to utilise a wealth of proprietary data sourced from our most loyal users, with geoᐩ, audienceᐩ and customerᐩ delivering high performance targeting capabilities, with no dependency on third-party data. For more details on our Plusᐩ products, visit First-Party Data Advertising.
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