Make hay while the sun shines, or so the saying goes; the same can be said for your marketing. It is easy to take your foot off the pedal in summer. People are on holiday, not interested in shopping, or already have their days out planned. However, there are still opportunities to be had.

If you’re a business owner or marketer looking for fresh ways to invigorate your promotional efforts during the sunny season, you’ve come to the right place. This blog post is all about using the power of summer to boost your brand’s visibility, generate more leads, and increase sales.

Here are 7 tips to help:

Capitalise On Seasonal Trends

The first rule of effective marketing is to stay relevant. Adjust your campaigns to reflect what your audience is thinking about – in this case, summer. This could mean incorporating beach-themed visuals in your social media posts, offering seasonal discounts, or launching products that cater to the summer lifestyle.

Use Social Media

Summer is a time when people love sharing their experiences on social media. Encourage user-generated content by hosting contests or giveaways that prompt your followers to share photos of themselves using your product or service during their summer activities. If you’re selling a day out or an experience, encourage people to share their images or videos for the day and give them a hashtag to use or encourage them to tag your business page – you could even incentivise it with a competition for the best images.

Collaborate With Influencers

Like them or loathe them, influencers are here to stay and they are very, erm, influential, within their demographic. Influencer marketing can be particularly effective during the summer months. Partner with influencers who resonate with your brand or target audience and have them showcase your products or services in their summer posts. Invite them to experience your event or attraction and share their thoughts with their followers. You could give them a unique landing page to direct people to buy tickets or products, so that you can easily see how influential they have been.

Host Summer Events

Whether it’s a virtual webinar or an outdoor networking event, hosting a summer event can be a great way to engage with your audience and generate leads. Use this opportunity to showcase your offerings and provide value to your attendees. If you’re selling a day out or an attraction, consider putting on themed events or competitions to encourage people to buy tickets.

Refresh Your Website

Give your website a ‘summer makeover’. Update images, banners, and product listings to reflect the season. This will not only keep your site looking fresh but also signal to customers that your business is active and up-to-date. With people likely to spend more time outdoors, it’s crucial that all your online touchpoints are mobile-friendly. From your website to your email campaigns, ensure everything is optimised for a seamless mobile experience.

Local SEO

Summer is a prime time for local businesses. Optimise your online presence for local search to ensure you’re visible to customers in your area who are looking for the products or services you offer. Google Trends can help you discover what people are talking about now.

Create A Sense Of Urgency

It’s never too late to make the most of summer, even if the weather unexpectedly peaked before your campaign started. By suggesting that availability is limited, you make people fear missing out on your event, attraction, or product. Be sure to share images and videos of people having fun using your product or service, and make them want to feel the same way. Use a strong call-to-action (CTA) with clear instructions on where they can buy or how to get involved. Sponsored articles can be a great way to convey the atmosphere at past events or experiences. Similarly, positive customer feedback makes great content.

Summer offers businesses numerous opportunities to get creative with their marketing strategies and engage with their audience in new and exciting ways. By using these tips, you can ensure that your business stays hot while the competition cools down. So, gear up, soak in the sun, and watch your business grow this summer!

Need A Hand?

We can help make your summer marketing pop! Reach is home to well-known brands such as the Mirror, Manchester Evening News, and the Liverpool Echo. With a range of products, unrivalled reach, and a diverse and engaged audience, we are perfectly placed to market your business this summer.

Our team of commercial editors is dedicated to helping businesses share their stories through sponsored articles published on our websites. They are skilled at crafting compelling narratives that accurately represent your brand’s values and vision. Check out this recent example promoting the summer products available at Colletta & Tyson Garden Centre in East Yorkshire here. In another example, Statfold Country Park in the West Midlands wants to boost sales and promote awareness of their summer passes. Check out the article we created for them here, and ask yourself, what story could we tell for your business? 

Complete the form below to speak with a marketing expert about your summer objectives and the products we recommend to achieve them.