Reach Solutions
Vicki Barlow
08 February 2024
4 min. to read

Could you be doing more with your social media?

With the growth of social media, the world is more connected than ever. This brings opportunities to present your business, products and services to communities locally, nationally and across the globe. Having an organic social media strategy in place for your business is a must-have, but it’s not a quick win making it the thing that’s often put on the back burner ahead of other marketing strategies.

In this blog, we’ll explore the compelling reasons why your business should be actively present on social media platforms. Whether you’re a small local shop or a global corporation, harnessing the power of social media can be a game-changer for your business’s visibility, customer engagement, and overall success. Once you know why, we will tell you how – by introducing our online management tool Sonar.

Why businesses should use social media

Audience reach: Social media platforms such as Facebook, Instagram, and LinkedIn offer access to diverse demographics and geographies.

Cost-effective marketing: Social media platforms are free to use.

Increase the visibility of your business: Maintaining a strong social media presence enables your business to remain top-of-mind among your audience. Consistent posting and engagement help reinforce your brand’s identity and value proposition.

Direct interaction: Social media provides a unique platform for direct interaction with your customers. You can address their concerns, provide real-time support, and receive valuable feedback, which is essential for business growth.

Traffic and lead generation: Sharing engaging content on social media can drive traffic to your website and generate leads. By crafting compelling posts and calls to action, you can guide potential customers down the sales funnel.

Now that we understand the importance of social media, let’s explore the power of organic social media marketing.

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The power of organic social media marketing

Organic social media marketing focuses on building a loyal and engaged audience through authentic and non-paid content. This provides several benefits:

Authenticity: Organic content is more genuine and relatable to your audience, which can enhance trust and credibility. Authenticity is crucial in building lasting customer relationships.

Sustainable growth: Organic social media marketing emphasises steady, long-term growth. Organic strategies continuously draw in new followers and keep the existing ones engaged.

Cost-efficiency: Creating and sharing organic content is cost-effective. It doesn’t require a significant advertising budget, making it an excellent choice for businesses of all sizes.

Stronger community: When you engage with your audience through organic content, you create a community around your brand. This sense of belonging encourages user-generated content and word-of-mouth marketing.

Improved Search Engine Rankings (SEO): Social media content often appears in search engine results. Consistent posting and engagement can improve your website’s search engine ranking, enhancing your overall online visibility.

Let the experts help

With an organic social media plan in place, you can start to think about a targeted, paid social media campaign. Social media campaigns allow you to drive traffic to your website or a specific product, generate leads, increase brand awareness or let people know about a new service or the latest news from your business. Paid social is best used as part of a wider campaign, and works well in conjunction with content marketing, display advertising and video – all key components in your marketing mix. This is where we can help.

We have a team of experts who have helped businesses like your to achieve their goals through a multi-channel marketing campaign. We are experts at social media marketing. Simply get in touch for an informal chat around your plans and objectives and we will recommend a campaign that achieves results.

Don’t get left behind and lose out on vital business. Talk to us today about your next social media campaign. 

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