Reach Solutions
Vicki Barlow
20 November 2023
3 min. to read

Navigating January search trends and building a heartfelt campaign

January—the month of fresh starts, new goals, and the lingering warmth of Christmas memories. As the world awakens from its festive slumber, businesses are eager to align their strategies with what people are buzzing about. So, what exactly are people typing into that Google search bar as they embark on the first month of the year?

What people search for in January

Not surprisingly, January is the month of aspirations, resolutions, and planning. People are seeking inspiration, solutions, and, of course, ways to make this year better than the last. From fitness resolutions to career ambitions, the searches are as diverse as the dreams that fuel them.

According to Google Trends, some of the most popular searches last January included ‘spa breaks’, ‘UK hotel weekend packages’, ‘fitness’ and ‘weight loss’. There was also a spike in searches for legal and financial services as well as job searches. Searches for ‘January sales’ tend to peak between Boxing Day and the start of January.

So, how do you tap into these sentiments to give your business the best chance of success in 2024? We have put together five tips that will help.

1 | Resolve to support resolutions

January is synonymous with resolutions, and your business can ride this wave of determination. Create marketing messages that align with common resolutions—whether it’s health and fitness, personal development, or career advancement. Position your product or service as the perfect companion on their journey to success.

2 | Tap into the feel-good factor

After the festive season, people crave positivity. Tailor your marketing to evoke warm feelings and nostalgia. Share success stories, highlight community achievements, and infuse your content with joy. Create a narrative that not only promotes your product but also uplifts spirits. The relatively modern phenomenon of ‘Blue Monday’ falls on Monday 15th January 2024 – be sure to have a positive message ready to share.

3 | Create community connections

In the heart of winter, the desire for connection intensifies. Create a sense of community around your business. Engage with your audience on social media, encourage user-generated content, and showcase the human side of your business. Remember, a strong community is not just a customer base—it’s a family.

4 | Connect with people through content

Craft content that speaks to the emotions people experience in January—hope, ambition, and the pursuit of happiness. Whether it’s through blog posts, videos, or social media, resonate with your audience on a personal level. Be the business that understands and empathises with the January state of mind.

5 | Personalise your campaigns

People appreciate personalised experiences. Tailor your marketing campaigns to individual preferences. Explore your data to understand your audience better and deliver messages that feel like they were created just for them. In a world of mass communication, personalisation is the key to standing out.

Ready to kickstart your 2024 Campaign? Let’s do it together!

At Reach Solutions, we understand what people are talking about in January, what they want and need. Our scale and audience makes us unique, our insight and understanding allows us to create trusted connections with communities across mainstream Britain and Ireland.

Our team are experts in the art of crafting campaigns that resonate with hearts and minds.

Ready to embark on a marketing journey that’s as unique as your business?

Let’s create a tailored campaign that sets the tone for a successful 2024. Connect with us today and let the campaign, begin.

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