This week, Reach Studio, announced Crown Trade as the exclusive commercial partner for “Euro Thrash”, its Euros vodcast, hosted by former England player Wes Brown and sports commentator Nubaid Haroon.

The partnership marks the first sponsorship deal Reach has struck for one of its Reach Studio productions, since the combined editorial and commercial team launched earlier this year.

The original series launched to coincide with the tournament, seeing hosts Brown and Haroon discussing all things Euro 2024 with guests including Danny Rose and ex-England masseuse Rod Thornley.

The deal with Crown Trade secures a fully integrated partnership across the Reach portfolio through the Euros, with the vodcast hosted on the Mirror Football YouTube channel and cuts appearing across channels for other Reach brands, as well as a regular column across national titles the Daily Mirror, Daily Star and Daily Express, plus competitions, newsletters and app takeovers.

“We’re proud to sponsor Euro Thrash at a time when football fever is gripping the nation, and it’s really exciting to be working with such an influential publisher to bring it to life,” said Claire Fenton, head of trade marketing at Crown Trade. “This partnership was an obvious choice for us – we know it will resonate with our core audience and help raise awareness of high quality Crown Trade paints with even more people.”

“What a brilliant opportunity to bring Crown Trade right into the heart of the year’s biggest and best cultural event,” added Nik Wheatley, from Crown Trade media planning partner Notorious Communications.

Mark Field, Director of Reach Studio commented: “With authentically aligned audiences, Crown Trade is the perfect partner to give our audience of 18 million football fans complete coverage.”