The festive season is (almost) upon us and with it comes the opportunity to tap into the hearts, homes, and habits of your audiences during the most wonderful time of the year. At Reach, we’re excited to launch our latest Christmas Insight, themed “Where People Live at Christmas,” designed to help media agencies craft impactful festive advertising strategies that resonate with millions across the UK.

Our insights are drawn from a nationally representative survey of 2,000 participants, diving deep into what makes Christmas tick for people across the nation. We’ve identified four key themes that shine a light on how the nation celebrates, preparing you with the knowledge to connect with your audiences in meaningful ways:

1. The Christmas Classics | The unchanging fundamentals of Christmas
Christmas is about more than just gifts and glitter; it’s a time of togetherness, tradition, and timeless values. Our insights explore what truly matters most to people during the holiday season, from cherished family moments to the little rituals that make the season special. Understanding these fundamentals allows your campaigns to touch on the deeper sentiments that define a joyous Christmas.

2. The Festive Marathon | How we get ready for the big day
From decorating the tree to buying the perfect present, our findings show that preparing for Christmas is a journey. It’s not just the big day that counts, but the lead-up that captures the nation’s excitement. Learn how your brand can be part of these festive preparations, offering support, inspiration, and engagement every step of the way.

3. The Cost of Christmas | From the financial to the emotional
We delve into the financial and emotional costs of the holiday season, highlighting how different demographics experience the pressures of Christmas. Whether it’s budgeting for gifts or managing stress, our insights can guide you in creating empathetic campaigns that acknowledge the realities faced by your audiences.

4. Unseen Christmas Perspectives | Audiences that need a little more love
Christmas isn’t a one-size-fits-all celebration. Our research uncovers the stories of audiences who feel unseen, those who celebrate in unique ways, or face the festive season with a different lens. This is your chance to reach beyond the traditional narrative and connect with diverse and often overlooked audiences.

DOWNLOAD NOW to explore!

As your go-to partner for festive advertising, Reach offers unparalleled access to communities across the UK. With our insights, you can create campaigns that truly resonate “Where People Live at Christmas.”

Let’s make this season brighter, together.