In November 2021, Ulster Bank and JComms tasked us with reaching a diverse Northern Ireland audience with information about their new mortgage products and tips and advice on how to make your home that little bit better.
We produced 6 videos (1 per county) focusing on the key statistics in each individual county around property purchases.
These included the average cost, the cheapest property, the most expensive property, the amenities available in the county and some unusual facts and properties based in the selected county itself.
We needed to create content that was informative, interesting and shareable so we thought what better way to do this than through our new geographical Belfast Live sub-brands now referred to as ‘MyBrands’ which includes MyDerry, MyTyrone and MyFermanagh.
So to achieve this, we created ‘Ulster Bank – Your Move’.