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Case Study
Tesco
The brief
With a heatwave hitting the UK, Tesco wanted to position themselves as top of mind for all your Summer essentials with contextual ad placements.
Our solution
We used Mantis to deliver a time-sensitive contextual campaign for Tesco. Ads ran on The Mirror and The Express using set contextual targeting to reach the right content within a trusted environment.
Our reach
We believe that context matters when driving advertising attention. We positioned Mantis as a ‘premium contextual partner’ for Tesco, meaning that ads could be placed on highly relevant, brand safe articles even before they had been written.
60%
ads on publisher-branded sites increase consideration by 60% vs sites without publisher branding
31%
placing a digital ad in relevant editorial context drives advertising attention by 31%
70%
higher ad recall when alongside contextually relevant content.
Kate Allen
Agency Lead
“Celebrating nine incredible years of partnership with Tesco is a true testament to the strength and depth of our relationship. Together, we’ve built impactful campaigns that resonate deeply with our audiences, bringing value and connection to communities across the UK. As we look forward, we’re more inspired than ever to continue working hand in hand, innovating and growing to make the future even brighter. Here’s to the next chapter of shared success and even greater achievements. Our relationship with Tesco is truly Collaborative, Fun, Trusted and Iconic.”
Main solutions used
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