With a heatwave hitting the UK, Tesco wanted to position themselves as top of mind for all your Summer essentials with contextual ad placements.
We used Mantis to deliver a time-sensitive contextual campaign for Tesco. Ads ran on The Mirror and The Express using set contextual targeting to reach the right content within a trusted environment.
We believe that context matters when driving advertising attention. We positioned Mantis as a ‘premium contextual partner’ for Tesco, meaning that ads could be placed on highly relevant, brand safe articles even before they had been written.