February 2021 opened a new chapter in the history of Cork GAA as Sports Direct took over as its main sponsor for the next five years. Working with Wavemaker, Cork Beo was picked out as the perfect match to amplify the partnership on a hyper-local level.
Speaking directly to the people of Cork, over two weeks in February, we came up with ‘Rebel Evolution’ to position Sports Direct at the centre of the rebel county, building excitement and anticipation for the new 2021 partnership.
The campaign kicked off with a launch article about the new five-year partnership and showing off the new Sports Direct jersey. The engagement and excitement came from the ‘Rebel Evolution’ consisting of interactive quiz and poll features.