Spelthorne Borough Council had a very niche audience based on landlords within a targeted postcode. They were looking to run a campaign over print and digital, that was cost effective and appropriate.
We advised the customer of our print, digital and InYourArea products, and targeting this niche audience we were able to comply with all statutory provisions, which was cost-effective and appropriate.
It was consistent across all platforms, increasing touch points to their target audience. The campaign generated a high return on investment, with 10 landlords registering to their Rent Assure Scheme.
Head of Communications & Customer Experience