The brief
Schuh wanted to promote their school shoes range to parents who might be looking to go shopping over the Easter holiday period.
Schuh were focused on reaching a qualified new audience and driving engagement.
Our solution
We used highly targeted display ad formats including eye catching desktop and mobile skins and mobile banners and MPU’s to drive awareness of the Schuh school shoes range amongst their target audience.
Our reach
Ads were targeted to parents in Manchester and Glasgow with children aged 8-14 and users interested in parenting, children's footwear, Back to School and Easter holidays.
Contextual targeting was applied using Mantis technology around our Back to School, Easter half term and What's On content.
Overall, ads achieved more than 2.9million impressions, 26.8k clicks and 0.93% click through rate.