Sainsburys Background Image

Case Study

Sainsbury’s

The brief

Raise awareness of Sainsbury's, and the UK's, first ever signing store, helping more people to learn sign language.

Our solution

Making community spaces more accessible is an important issue for our readers - yet a staggering 94% of Brits know just two words of British Sign Language. We took BSL to the masses in our sign language edition of the Mirror.co.uk and Sunday Mirror, providing our audience with easy to follow lessons in social video, homepage takeovers and even a special masthead, making sign language front page news.

Our reach

Making community spaces more accessible is an important issue for our readers - yet a staggering 94% of Brits know just two words of British Sign Language.
94%
liked the campaign
82%
agree Sainsbury's is making an effort to be inclusive
53%
agree Sainsbury's stands out as different from competitors (vs 35% non-readers)

Main solutions used

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