We were tasked to drive awareness that Rockshore was associated with festivals this summer, so we did exactly just that.
Rockshore’s summer ambition is to own the feeling of freedom. A summer when you don’t hold back and experience life to the fullest.
We decided to achieve this, we would give away free tickets across almost every weekend of the summer.
Rockshore, as part of Diageo portfolio, is leading the charge and will be seen in over 80 nights of festivals/concerts this summer.
The campaign is running on Dublin Live, Cork Beo and Belfast Live – the three locations where the gigs take place.
We have the reach and scale that Diageo were after to directly target the right audience in Cork, Dublin and Belfast, where the gigs are taking place.