Player’s Lounge wished to raise awareness of the venue, drive local interest and traffic to their website and promote the variety of entertainment, food & drink options available.
A video-led optimised content marketing article, crafted by our experienced commercial editorial team. Published on EssexLive.news to engage a relevant target audience. The article was complemented by a boosted Facebook post from the Essex Live brand page and over 173k native ad impressions across the Reach network.
The campaign was highly successful, generating a total of 173,000+ impressions with the social media campaign delivering 5,928 clicks and the published content article on EssexLive achieved 10,000 views and 7,158 link clicks.