The NCS’s primary objective was to promote the NCS Summer Programme, with the goal of generating customer sign-ups via its webpage. NCS also wanted to raise brand awareness by inspiring new and existing customers.
We used our suite of commercial products, driven by our unrivalled reach, to meet the client’s needs and objectives. The campaign proposal included the following elements: display advertising (digital and print), social media advertising and content marketing.
The campaign reached 421,313 consumers and generated 16,706 total clicks on the adverts/articles. The articles generated 142 comments and were shared 182 times, and the adverts generated 2,365 individual clicks to the client’s sign-up page.
National Citizen Service