Halfords Background Image

Case Study


The brief

To position Halfords as summer experts and the go-to store to help families spend quality time together.

Our solution

We created a reactive campaign across our national and regional portfolio that aligned Halfords with key summer occasions, placing them at the heart of every conversation.

Our reach

There are key moments throughout summer that our readers want to be a part of, from Father’s Day to festival season, Wimbledon to the World Cup, so we reached out, in a big way.

of the UK population reached
page views
social reach

Main solutions used

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