GWR’s primary objective was to increase customer loyalty by nominating the West Country’s local heroes as one of the 100 Great Westerners. GWR also wanted to generate heightened brand awareness by inspiring new and existing customers.
We used our suite of commercial products, driven by our unrivalled reach, to meet the client’s needs and objectives. The campaign proposal included the following key elements: display advertising (digital and print) and sponsored editorial content.
Overall the campaign was highly successful, generating more than 13,000 clicks. The Local Hero Campaign generated more than 950 nominations and the editorial stories received more than 60 hours of exposure time.
Head of Communications for GWR