Case Study


The brief

BT wanted to amplify their partnership with the FA, in particular their focus on inspiring the next generation of Para players and increasing national support, from grassroots to elite levels. Aside from a couple of weeks every 4 years for the Paralympics, para sports are often overlooked and ignored.

Our solution

We leveraged our extensive, unrivalled editorial access to weave P&D football and BT into every touchpoint of our sports coverage, across every football platform.

Our reach

Our titles have a proven track record of standing up for those that don’t usually have a voice, and it’s a key focus for our sports editors. As the largest digital sports publisher in the UK, our football coverage is unrivalled. Our national and regional football portfolio spans the four nations, across multiple touchpoints including our back pages, live match blogs, club newsletters and podcasts.
reach across the UK
increase in positive mentions vs previous 7 days
increase in conversation about disability football across social media vs previous 7 days

Philip Rogers

Head of Sponsorship and Brand Activation, BT

I never imagined disability football would take over the back pages the day after high profile Champions League matches, but Reach made it happen. The breadth, scale and impact of the campaign is something we are incredibly proud of and the reality is more disabled people have been inspired to play football.

Main solutions used

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