BT wanted to amplify their partnership with the FA, in particular their focus on inspiring the next generation of Para players and increasing national support, from grassroots to elite levels.
Aside from a couple of weeks every 4 years for the Paralympics, para sports are often overlooked and ignored.
We leveraged our extensive, unrivalled editorial access to weave P&D football and BT into every touchpoint of our sports coverage, across every football platform.
Our titles have a proven track record of standing up for those that don’t usually have a voice, and it’s a key focus for our sports editors.
As the largest digital sports publisher in the UK, our football coverage is unrivalled. Our national and regional football portfolio spans the four nations, across multiple touchpoints including our back pages, live match blogs, club newsletters and podcasts.
Head of Sponsorship and Brand Activation, BT