With Cheltenham being the biggest racing festival of the year, BoyleSports wanted to make sure that they had the most brand exposure amongst their competitors in order to stand out and be front of mind as the go-to betting company throughout the Cheltenham festival.
We ran a cross platform sponsorship campaign across both Print and Digital, including sponsorship of our daily Cheltenham pullouts in both the Irish Daily Star & Irish Daily Mirror.
This campaign also included daily activity within both the News & Sports sections of the Irish Daily Star which increased brand visibility throughout the entire paper. To support the activity, BoylesSports also sponsored our preview magazines in both the Irish Daily Star and Irish Daily Mirror on the day before Cheltenham began. BoylesSports also has a wrap of the Irish Daily Star which kickstarted their activity with a high impact disruptive placement.
For their digital campaign, BoylesSports recieved sponsorship of all Horse Racing content across IrishMirror.ie which included ROS display and skins on the Horse Racing homepage.
We recieved 718,000 impressions on the BoylesSports digital sponsorship activity for this campaign.
The print titles delivered a combined daily readership of 228,000 each day of the festival with an unduplicated daily readership of 214,000.
Media Director, Wake The Bear