Case Study

Boyle Sports / PHD

The brief

The boys in green mightn’t have made it to the Euros but that didn’t stop BoyleSports wanting in on the action with Irish betting fans to make sure they had the largest share of voice for coverage throughout the tournament vs. its main competitors.

Our solution

This combined print offering of our two daily titles – Irish Daily Star and Irish Daily Mirror, which we call ‘The Morning Market’, provided BoyleSports with the strongest audience solution in the Irish popular market, reaching 222,000* unduplicated daily readers at the time of the campaign (this figure is now 248,000 with the latest TGI release) and netting strong contextual ad placement.

Our reach

To achieve this, we gave BoyleSports the main sponsorship rights to all our Euro 2020 coverage across all three newspapers – the Irish Daily Star, Irish Daily Mirror & Irish Sunday Mirror – to maximise brand presence around all relevant sports coverage, targeting our avid football readers that make up such a big chunk of our newspaper buyers and readers.

daily newspapers sales
people reached in Ireland every week
perfect solution

Main solutions used

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