Are you looking for new opportunities to engage customers and grow your business this Christmas?

As the Christmas season approaches, it’s time to start thinking about how to promote your business and services. Sponsored online articles can be the catalyst your business needs to stand out in the festive noise.

Traditional advertising methods such as digital display or newspaper ads are brilliant for getting a specific message, offer or product across – sponsored online articles complement these, giving you the opportunity to expand on your message. In this blog, we will explore why sponsored online articles work, and how using Reach Solutions for your sponsored online articles helps them work even harder for your business.

Craft a captivating narrative

Sponsored online articles allow you to express your business’s tone and values and afford you the opportunity to explain your message. With a compelling headline, people will want to read your article. Explain your key message first, for example, your offer, event or product, then go on to talk about your business and really showcase the benefits you offer consumers. Include what you would like people to do next, including links to your own website, product or booking page and encourage people to visit your site to find out more.

Sponsored content is also great for working on your business’s reputation. You can educate your audience about how you contribute to the community and your business values. In the example below, sponsored content is used to highlight the importance of volunteering work and how it impacts families during the festive season. Take a look at the sponsored article published on BirminghamLive for charity Home-Start here.

At Reach Solutions we can create your content for you. Our team will discuss your ideas and objectives, and our expert copywriters will create content that will help you achieve results.

Boost your online presence

Even if your business does not rely on online sales or bookings, a strong online presence is pretty much non-negotiable nowadays. Sponsored articles serve as a powerful tool to increase your visibility.

At Reach we not only create great content for you, we also have a network of websites and an engaged audience ready to read it. Our family of market-leading news brands engage more than 35.1 million users online every month*, and are the heart of thriving communities, across the nation. We have a diverse network of trusted brands powered by more than three thousand journalists. This makes us quite unique and is why our sponsored online articles are popular and successful.

Increase engagement

Sponsored content allows you to tailor your message to a particular audience. Britain is a society of communities. By tailoring your content to a specific community audience you can ensure the content is relevant and people will be more likely to engage.

We can help you to get your article in front of your target audience, targeted by demographics or location – from UK-wide down to a single postcode using our hyper-local platform InYourArea. During the Christmas season, this precision targeting can be invaluable and ensures that your marketing efforts are more likely to resonate with the right audience, resulting in higher engagement and conversions.

Search engine recognition

Search engines reward fresh, relevant, and high-quality content, and sponsored articles, when strategically crafted, check all these boxes. By integrating targeted keywords and providing valuable information, these articles enhance your website’s authority and relevance, signalling to search engines that your content is informative and user-focused. This contributes to improved search engine rankings, ensuring that your business emerges as a prominent result when potential customers seek products or services related to your offerings. In essence, sponsored articles become not just a marketing tool but a catalyst for organic growth and increased discoverability.

Expert advice

To find out more about how a sponsored article can boost your marketing campaign this Christmas, get in touch today.

With an extensive network we offer a comprehensive solution to amplify your message. We make sure your sponsored articles land where they matter most.

Generic content doesn’t cut it in the competitive Christmas marketing season. Our team excels in creating bespoke sponsored articles tailored to resonate with your specific audience. Whether you’re marketing winter products or seasonal services, our content strategy helps to captivate and convert.

Complete the short form below to speak to one of our experts.

* Source: IPSOS July, 2024