Reach has joined Megaphone, Spotify’s podcast advertising and publishing platform.

Reach’s portfolio of podcasts generate an average of 1.7 million monthly worldwide downloads with a strong focus on sports and entertainment.

The best known and most listened to weekly shows include Blood Red: The Liverpool FC Podcast, Everything is Black and White, a Newcastle United podcast, and Manchester is Red, a Manchester United podcast. Reach also publishes the popular Pod Save The King podcast, which focuses on Royal family news, interviews and fashion.

Reach will be part of the Spotify Audience Network, the audio-first advertising marketplace that makes it possible for advertisers of all sizes to connect with listeners across a broad range of content on and off Spotify.

Leslie Harris, head of digital partnerships, third parties and AV at Reach said: “We are very excited to join Megaphone and the Spotify Audience Network at a key moment in our podcast growth cycle as we gain momentum in the market.

“We look forward to witnessing its acceleration through this new partnership.”

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