We’ve reached a milestone—100 million followers across our social media channels, a 19% growth this past year.

This week, our titles celebrate reaching more people online than ever after hitting 100 million followers across all social platforms.

From Facebook to X to LinkedIn and Instagram, Bluesky, Reddit, WhatsApp and more, millions of people are looking to our brands to bring them the stories that matter daily.

Recent social highlights across our titles include:

– The Mirror’s feature is about a transatlantic tunnel that would connect Britain and the US in under an hour, with over 15 million Facebook views.

– A Daily Star piece on TikTok covered the growth of phone snatching in London, generating over 30 million views.

– YouTube is also an area of growth. Curiously, our social content brand, aimed at 16—to 34-year-olds, recently produced an Ariana Grande video that was viewed more than 5 million times.

Commenting on the milestone, Chief Digital Publisher David Higgerson said:

“From famous titles like the Mirror, Express and Star, regional heavyweights such as the Manchester Evening News and Liverpool Echo, to localised outlets right across the UK and beyond, it’s great to see our social media channels continue to grow and engage new audiences.

“The future is all about growth as we look to accelerate the use of video content with the build of new dedicated studio facilities. We are keen to make sure the content we create has its own distinct identity and branding so that it’s relevant to our local audiences wherever they are.”

Reach Where People Work, Live and Play

As a leading publisher, we specialise in sharing news to the heart of communities across the UK. We’ll help you identify relevant talking points for your business, create engaging content, craft eye-catching visuals and videos, and distribute them across multiple channels, including our trusted news sites such as the Manchester Evening News, Liverpool Echo, and more.

To connect with our followers, engage our audience, and extend your business reach, complete the short form below, and one of the team will contact you.

Thank you to all of our followers! Don’t forget to follow us on LinkedIn to stay updated with our latest blogs, guides and articles.