By planning your social media content ahead of time, you will be able to stay consistent, have more time to produce quality content and manage your time more efficiently.

Creating your social media schedule ahead of time may seem like a daunting task, but with the right strategy and tools, it is entirely achievable.

Just follow the steps below, and you will have a month’s worth of content in just 10 minutes!

1. Write Down Your Goals [1 minute]

Always go back to the basics and start by defining your goals for that month. Think about the short-term things you are trying to achieve. This could be increasing brand awareness, driving traffic to your website, or boosting product sales. Be specific, and make sure your goals are measurable. Remember that clear objectives guide your content direction.

2. Never forget about your audience [1 minute]

Who you are speaking to will dictate the content of your posts and help you engage more effectively. So make sure you know who that is.
Refer back to your customer’s persona for clarity and tailor your messaging accordingly. Bear this in mind when executing the next few steps.

3. Audit Your Current Performance [2 minute]

Before diving into new content ideas, refer back to your past content analysis, and what has worked well in the past. Use it to assess which posts received the most engagement or drove traffic effectively. This insight can inform future content and help avoid repeating past mistakes.

4. Leverage Existing Content [2 minutes]

Repurpose high-performing content from previous months or adapt existing materials to fit your new themes. This not only saves time but also ensures you’re utilizing proven content that already resonates with your audience.

5. List your content ideas [3 minutes]

Make a list of all the topics and types of content you want to post about. To help you get started, use AI tools for inspiration or look at what competitors are doing. Consider seasonal events or upcoming trends that might be relevant to your audience.

6. Consider putting some money behind it [1 minute]

Lastly, consider how much you’re willing to spend on sponsored content. Even a small budget can make a big difference on platforms like Meta, or LinkedIn, where you can target your content to specific demographics or interests.

When it comes to social media success, consistency is often the answer. However, consistency is frequently associated with daily posting across all social media platforms. While this can enhance reach, often it’s not enough.
You need to ensure that your messages, calls-to-action, and content formats maintain a level of consistency that matches your posting frequency. If you don’t feel like you are repeating yourself, you are probably not doing it right.

Do you need some help?

With an organic social media plan in place, you can start to think about how a targeted, paid social media campaign can help you drive traffic to your website, generate leads, increase brand awareness or launch a new product/service or the latest news from your business.

Paid social is best used as part of a wider campaign, and works well in conjunction with content marketing, display advertising and video – all key components in your marketing mix. This is where we can help.

Simply get in touch for a commitment-free chat with a marketing consultant about your plans and objectives.

We can connect your brand to real people in a trusted environment, through professional journalism and curated content, leveraging data-driven insight to deliver real results.