This month we’re celebrating the massive success of our ‘Morning Market’ offering as it passes one year since both daily newspapers, the Irish Daily Mirror and the Irish Daily Star joined forces. Ireland’s most trusted ‘Morning Market’ offering has been welcomed and continues to be by readers and advertisers across the industry.
Our joint print offering will continue to provide the strongest audience solution in the Irish popular market as it will offer advertisers a combined reach of 248,000 readers going by latest TGI figures.
Commenting on the success of the joint print offering, Catriona Byrne, Head of Reach Publishing said: “It has been an incredible year for us, with our strong brand attracting a host of new partnerships across all of our daily and Sunday print and digital titles.
“The combined reach and the common demographics of both our Irish Daily Star and Irish Daily Mirror titles offers more value for our clients giving the perfect audience and environment as well as adding more efficiency for our agency and direct partners.
“We have seen great demand so far for our ‘Morning Market’ product since formation with some of Ireland’s leading brands benefiting from our increased scale. Our combined titles together offer the winning package for news, sports and entertainment!”
The Morning Market has managed to double its advertising revenue from bookmakers for the week of Cheltenham 2022.
Catriona added: “With the calibre of our editors, sports reporters & columnists, we are the ‘go-to’ newspapers for canny punters for all up-to-date sports and racing information.
“It is a testament to the quality of our papers and our editorial and advertising teams. All of our print titles grew over Cheltenham week, which is great to see that press is still going strong and holding its own.”
The Morning Market has various package deals secured across all three print titles. Some brands include M&S, Tesco, William Hill, BoyleSports, Ladbrokes, Betfair, Hidden Hearing, Screwfix, ISI, Harvey Norman to name but a few.
