If you want to reach your target audience efficiently and effectively, InYourArea app takeovers and newsletter sponsorship are essential parts of your marketing mix.
Effective targeting is essential to reduce advertising costs and wastage, and InYourArea advertising offers solutions for all businesses and budgets. Two advertising options, app takeovers and newsletter sponsorships, provide unique opportunities to engage with a highly engaged and loyal audience across the UK.
App Takeovers: Capturing Attention With Guaranteed Visibility
What Is An App Takeover
An app takeover involves displaying your campaign prominently within an app, ensuring it is seen by every user who engages with the platform while your campaign is live. At InYourArea, your message reaches users as they open the app, providing unrivalled visibility.
Why Use App Takeovers?
Guaranteed reach: Your message is guaranteed to be seen by the app’s users, maximising exposure.
Engaged audience: The app’s loyal users regularly interact with trusted content, increasing the likelihood of engagement.
High cut-through messaging: Aligning your brand with InYourArea enhances credibility and delivers a high-impact message.
Creative flexibility: Campaigns running for multiple weeks can update their creative, keeping the message fresh and engaging.
Proven platform: InYourArea consistently ranks as the #1 free news app on iOS and Google Play, providing a trusted channel.
Exclusive exposure: An exclusive tenancy-based opportunity ensures your brand stands out without competition.
Newsletter Sponsorship: Targeted Engagement With Local Focus
What Is Newsletter Sponsorship?
Sponsoring a newsletter involves placing your message within regular email updates sent to subscribers. InYourArea’s daily newsletters provide news and information tailored to subscribers’ chosen locations.
Why Use Newsletter Sponsorship?
Wide reach: Over 1.4 million emails are sent daily, ensuring broad exposure across the UK.
Targeted delivery: Use InYourArea’s mapping tool to define specific outcodes (the first part of a UK postcode that identifies the postal area and region) for your campaign, allowing precise targeting of desired communities.
Local focus, national scale: Reach local markets while benefiting from national coverage.
Prominent positioning: Your message appears in a premium position within the newsletter, maximising visibility.
Proactive engagement: Deliver messages directly to members’ inboxes for direct engagement.
Exclusive delivery: Enjoy exclusive tenancy-based delivery within selected outcodes, ensuring your brand stands out.
“Exclusive Delivery” refers to the opportunity for advertisers to have their message prominently featured without competition from other ads within specific geographic areas, known as “outcodes.” This tenancy-based approach to newsletter sponsorship and app takeovers means that only one advertiser’s message is delivered to all users within those selected outcodes, ensuring that your brand stands out and captures the audience’s full attention in those targeted regions. This exclusivity enhances the visibility and impact of your advertising campaign.
