Whether you regularly use content marketing in your Christmas marketing strategy, or you are not really sure where to start, keep reading to learn new ways of promoting your business online during the festive season.

Have you heard of listicle-style advertising features?

If you haven’t, it is a form of sponsored content published on our local or national news sites – an opportunity for businesses like yours to really get noticed with a special feature (between 100-250 words) presented in an online article listicle.

These advertising features are exceptionally popular and benefit from high engagement through social media and search engines. Once the article has been written by our team and approved by you, we share it on your chosen Reach local news sites, depending on which communities you are looking to target, and use our popular social media channels to drive readers to it.

Because listicles are so versatile, you can use this form of advertising to achieve any of your business goals.

We’ve already produced many listicles featuring businesses like yours and they have generated excellent results.

Below are three examples of past listicles where this was the case.

Seven last minute Christmas gift ideas

Christmas is one of the busiest and most profitable times of the year for most businesses. In the example below, the featured businesses offer their products or services as a great option for a Christmas gift.

Some of them use this advertising feature as a way of driving more traffic to their online shop to generate more revenue. Others focus on their physical location and experiences, or offer gift cards. No matter your type of business there is always a way of promoting what you have to offer, ultimately helping your business to grow.

Click to read.

6 magical Christmas events for all the family in Nottingham

If you are running any Christmas events, make sure you shout out about them to your local communities to help raise awareness. In the example below, you can see how local events are being promoted by showcasing the entertainment they offer.
Some are even using this advertising feature to sell tickets for the event, driving traffic to their website and, therefore, increasing their bookings and sales.

Click to read.

5 restaurants in Glasgow to go to for a great Christmas meal

Some listicles might focus more on a particular sector. As you can see from the example below, if you want to attract more local customers to your restaurant, this advertising feature is a great opportunity to ensure you are fully booked during the entire festive season.

Make sure you take advantage of the visual element on this feature as you are able to include a stand-out image to portray your business. Why not display your best looking dish? After all, we also eat with our eyes.

Click to read.

If you feel inspired by these, below you can see some of the listicles* we will be producing during the 2023 festive season:

• 7 places for date night in Wales / Glasgow / Edinburgh / Liverpool / Birmingham / Manchester
• 7 Christmas party venues you can book right now in Wales / Glasgow / Edinburgh / Liverpool / Birmingham / Manchester
• Panto and where to meet Santa in Wales / Glasgow / Liverpool / Birmingham / Manchester / Bristol
• 7 magical Christmas events for all the family in Wales / Glasgow / Edinburgh / Birmingham / Nottingham / Manchester
• Local gift ideas in Wales / Glasgow / Edinburgh / Birmingham / Nottingham / Manchester
• Festive restaurant bookings in Wales / Glasgow / Edinburgh / Birmingham / Liverpool / Manchester to go to for a great Christmas meal
• 8 places to celebrate the new year in style in Wales / Glasgow / Edinburgh / Birmingham / Liverpool / Manchester
• New Year, New Me in Wales / Glasgow / Edinburgh / Birmingham / Nottingham / Manchester

*Article titles are subject to change

Remember, we’re here to assist with all aspects of your festive content marketing strategy. If you need a helping hand or want to find out more about our listicle opportunities, fill in the form below and a marketing consultant will be in touch for a commitment-free chat!