In an increasingly competitive business world, attracting and retaining top talent is a challenge every organisation faces.

However, you can turn this challenge into an opportunity by creating a job demand in your company.

Why Should Businesses Create Demand For Jobs?

Creating demand for jobs within your business is about filling positions and shaping your company’s image as a desirable workplace. This approach attracts high-calibre candidates, helps boost your brand reputation, and promotes your business values.

How To Create Demand For Jobs

To create this demand, you must showcase your company culture, benefits, career development opportunities and the unique aspects that set you apart from competitors. Here are some steps you can follow:

Identify Your Unique Selling Points (USPs): What makes your company stand out? It could be flexible working hours, exceptional training programmes or a vibrant company culture.

Showcase Your USPs: Once you’ve identified them, it’s time to showcase them. This might involve sharing testimonials from current employees, posting behind-the-scenes videos, or writing blog posts about a day in the life at your company.

Create Engaging Content: Content creation is key to showcasing your USPs. This content could be blog posts, social media updates, podcasts, videos, sponsored articles, or downloads.

Content Ideas

When it comes to content ideas, think about what potential employees would be interested in. Some ideas could include:

• “Meet the Team” blog posts or videos
• Employee testimonials
• Posts about company events or team-building activities
• Information about career development opportunities and training programmes
• D&I or sustainability initiatives

Where and How to Publish Content

Thinking about the ideal candidates for your business, consider where they will likely see your content. Some ideas include:

Company Website: This should be the hub of all your content. Regularly update your blog and careers page with fresh content.

Social Media: LinkedIn, Facebook, TikTok and Instagram are excellent platforms for sharing company news, events and culture.

Email Newsletters: Regular newsletters can keep your audience updated with the latest job openings and company news.

Successful companies never stop showcasing their business as a good workplace, generating content throughout the year. Use video, sponsored articles and targeted adverts to promote your content and publish it everywhere. When you have a vacancy, candidates are more likely to understand what you’re all about, helping them create a quality application and help you reach the ideal candidate.

Reach Where People Work, Live and Play

Creating demand for jobs in your business requires time, effort and expertise. That’s where Reach comes in. As a leading publisher, we specialise in sharing news to the heart of communities across the UK. We’ll help you identify your USPs, create engaging content, craft eye-catching visuals and videos, and distribute them across multiple channels, including our trusted news sites such as the Manchester Evening News, Liverpool Echo, and more.

With Reach, you can attract top talent, enhance your brand reputation and grow your business.

Ready to create demand for jobs in your business? Contact Reach today, and let’s get started!