At InYourArea, ‘local’ is at the heart of everything we do – connecting people in communities with content that’s relevant to the areas that matter to them, which has helped us build a loyal, engaged reader base.
InYourArea platform is designed not only to provide valuable local and national content to our readers, but we also deliver our own content, which may not always be local, but is always relevant to topics that resonate with people across the country. We can do that because we understand our readers’ needs and adapt our approach to ensure we remain relevant.
However, our local focus doesn’t stop with readers – we’re deeply invested in the success of local businesses, like yours, who serve those communities. We understand the ins and outs of effective advertising and are committed to helping those businesses thrive.
We do that by providing innovative and effective advertising solutions that allow us to connect those businesses with our engaged readers – their potential customers – in the communities that matter to them wherever they are in the UK, using our unique postcode targeting tools.
One of the ways we offer incredible value to businesses is through our long-term advertising campaigns. These campaigns are structured to provide significant savings with discounts available up to 45%, depending on the duration of a campaign. But these discounts are just the beginning – the real value lies in the power of consistency and repetition that long-term advertising campaigns offer.
In marketing, consistency and repetition are key elements in creating impactful advertising strategies. Consistency refers to maintaining a steady, recognisable presence across all your advertising activity, cementing your brand identity in the minds of your target audience, making you instantly recognisable and memorable.
Repetition, on the other hand, is about frequency – how often your audience sees your advertisements. The more frequently your message appears, the more likely it is to be remembered. Repetition aids in recall and recognition, acting as a catalyst for action among potential customers.
Together, consistency and repetition form a potent combination that drives awareness and action among audiences. Long-term advertising campaigns allow businesses to leverage these principles effectively. By maintaining a consistent presence on InYourArea over an extended period, businesses can become a familiar part of the local landscape. This familiarity breeds trust, which is crucial in influencing consumer behaviour.
Moreover, with our recent refresh, advertising on InYourArea has become even more impactful. Our new look and feel have made us cleaner, easier to navigate, and more appealing to our millions of readers.
Investing in a long-term advertising campaign with InYourArea is not just about saving money. It’s about becoming a recognisable, trusted presence in your local community. It’s about leveraging the power of consistency and repetition to drive awareness, influence action, and ultimately grow your business.
To find out more about how long-term advertising campaigns with InYourArea can benefit your business, fill in the form below. We’re waiting to help you make your mark in your local community.
