Connecting with local communities is crucial for the success of businesses in the UK.
Hyper-local advertising is a powerful tool for effectively reaching and engaging with your target audience.
The places we live play a huge role in our lives, providing opportunities, shaping our experiences and creating the foundations for families and friendships to grow. Hyper-local platforms are designed around this ethos, created to reach into the heart of communities; connecting people with businesses, events and news in their area.
InYourArea is our award-winning hyper-local information and news site that empowers businesses to connect with their local communities. Read on to find out more about why hyper-local advertising is so important for businesses, and how your business can use InYourArea to increase awareness, boost sales and connect with new customers.
The power of hyper-local advertising
Hyper-local advertising focuses on targeting customers within specific geographical areas, enabling businesses to tailor their advertising to local communities. By targeting customers in a specific location, you can deliver a more personalised and relevant message. Hyper-local advertising is cost-effective, efficient and a great way to get local people to engage with your business.
Introducing InYourArea
InYourArea is our innovative hyper-local platform that connects businesses with their local communities. It brings together trusted, local sources of news, information and expertise in one place, creating an experience that is simple, credible and informative for local people across the UK – your potential customers.
InYourArea offers a range of features and opportunities for businesses to advertise effectively:
- local news and updates: InYourArea offers a trusted source of local news, events, and updates, ensuring your brand is positioned at the heart of the community.
- business listings: by creating a business profile on InYourArea, you can showcase your products, services, and contact information, helping you stand out from the competition.
- targeted advertising: the platform enables precise targeting of potential customers based on location, right down to a specific postcode. This ensures that your advertising efforts are directed at the right people, maximising the chances of conversion.
- sponsored content: InYourArea offers opportunities for sponsored content, such as articles and features, providing a valuable platform for promoting your brand story, products, and services to a highly engaged local audience.
InYourArea is available by downloading the InYourArea app or online. On average,32,000 people install the InYourArea app each month (ios & Android), with weekly engagement up 12%*.
Benefits of advertising on InYourArea
InYourArea is the ideal platform for businesses to use to connect with communities.
Increased visibility: By leveraging the platform’s extensive reach and local audience, you can significantly boost your brand’s visibility within your target area.
Enhanced reputation: Establishing a presence on InYourArea demonstrates your commitment to the local community, helping build a positive brand reputation and fostering trust among potential customers.
Local customer acquisition: InYourArea allows you to target customers who are actively seeking products or services in your area, increasing the chances of acquiring new customers and generating leads.
Cost-effective marketing: Compared to traditional advertising channels, InYourArea offers cost-effective advertising options, allowing you to make the most of your marketing budget while achieving tangible results.
Advertising on InYourArea is simple – your time is precious, so we’ve made sure advertising with us is quick and easy, with no complex creative. InYourArea is scalable – our focus is local, but our scale is national. Wherever your customers are, we can help you reach them.
Get in touch
Are you ready to connect with communities using hyper-local platform InYourArea?
With a range of solutions to suit all budgets, InYourArea is proven to benefit all types of business.
Contact us today to connect your business with local communities.
