If your Christmas marketing plan is currently more tangled than a string of fairy lights, don’t panic, we’ve got the expertise to help your sales sparkle!
There’s a lot going on in the build-up to Christmas and it can be difficult to keep up. You’ll want your business to be ready to meet the increased demand expected in the final quarter of the year and the key to that is planning and preparation. To help, we’ve put together five ideas to keep your Christmas sales on track and help you sleigh the competition, maximise sales and engage your target audience.
Mix and mingle this Christmas
In the hustle and bustle of the Christmas season, a well-thought-out marketing mix will help to promote your offers, products and services. Consider social media strategies to engage and entertain your audience. If you have a product or offer that is ready to buy, promote it on social media with a strong call to action and link directly to the product on your website.
Use a mixture of newspaper, digital advertising and content marketing to showcase your business. Craft attention-grabbing digital ads that showcase your Christmas offers and highlight any exclusive promotions. Simultaneously, use content marketing to tell compelling stories that resonate with your audience during the festive season. Share heart-warming testimonials, provide useful festive tips, or create engaging blog posts that tie into your Christmas theme.
Ensure your content is visually captivating and festive-themed across all channels. From eye-catching graphics for social media to visually appealing advertisements for newspapers and digital platforms, consistency in your visual branding enhances recognition and reinforces the Christmas spirit. Remember, every piece of content is an opportunity to leave a lasting impression.
Take the stress out of Christmas shopping
When your campaigns work, you’re going to receive an increased number of people visiting your website. It is really important your website is looking, and running, as good as it can.
Make sure your website is optimised, ensuring it is user-friendly and festive-themed. Focus on the user journey, ensuring easy navigation, and a mobile-responsive design. Consider adding a gift guide to assist shoppers in finding the perfect presents. Highlight any special promotions or limited-time offers prominently on your homepage. The goal is to make the shopping experience enjoyable and stress-free, encouraging visitors to stay longer and make purchases.
Create Christmas sales bundles
One of the best ways to capture the Christmas spirit is by offering your customers festive bundles. Create packages that showcase your best products or services, bundled together at a special price. Think of complementary items that can be combined to make a perfect gift, service or experience. Not only does this boost sales by encouraging customers to purchase more, but it also makes holiday shopping a breeze for them. Market these bundles as the ultimate Christmas gift solutions.
The season of giving
Engagement is one of the keys to a successful Christmas marketing strategy, and what better way to engage your audience than through a Christmas competition? Encourage your followers, visitors and customers to share their favourite Christmas memories or creative ideas related to your products or services. Offer enticing prizes to the winners. This not only builds a sense of community around your business but also expands your reach as participants share their entries. You could run the competition in-store, on your website and/or on your social media channels. If you really want to expand your reach, get in touch and we will let you know how we can use our network of websites to boost engagement.
