Improve your on-site SEO by avoiding these common errors.

Your website might not be at the top of your priorities for 2023, we get it. Which is why we’re on hand to help.

A good website can act as an extra salesperson, promoting your business and services 24/7. Think of your website as your shop window online. Visitors will likely go elsewhere if it doesn’t give a good first impression or looks unprofessional.

If you’re not sure how good your website is or are worried it’s not reflecting your high standards of professionalism and customer care, we can help. We’ve compiled a list of 5 common mistakes businesses make with their website to help you avoid repeating them.

01. Not enough content

Not having loads of content on your site is not necessarily negative. Content on your site should be relevant to your business so you don’t want content on there for the sake of it. But (there’s always a but), if people come to your site looking for specific information and you fail to provide it then they’ll back out and go elsewhere. They may also assume that your site is unfinished, damaging your business’s confidence. All website builds should begin with a plan where you decide all the details that absolutely have to be included. Get that right first and then embellish the information where necessary.

02. Too much content

The only thing worse than not having enough content is having too much. Publishing page after page of content nobody will ever read could mean visitors to the site miss your key messages. It’s also a lot of work to keep it updated and current. As above, you should decide on the essentials your website needs, focusing on driving traffic and increasing sales/orders. Then review and question the purpose of every page; if it doesn’t serve a purpose, get rid of it.

03. No clear call to action

Once a visitor lands on your site and decides your business could be just what they need, you need to make it easy for them to get in touch, or make a sale if it’s an eCommerce site. Don’t hide your enquiry form or contact details on some page that takes several clicks to get to. Even the keenest customer will give up if they can’t quickly move things forward. On this point, make sure enquires are being picked up and not sitting in some random mailbox somewhere, and of course ensure that your contact details are correct and up-to-date. Email bounce-backs and dead phone lines are not brilliant for business.

04. Outdated design and functionality

Internet technology is always changing, so it’s essential you regularly review your site’s performance. If your current site performs poorly with pages and assets taking ages to load, or it’s a nightmare to navigate, then it’s time to consider replacing it with a brand new one. Crucially your site needs to be responsive and mobile-optimised, which means that your content will be automatically reformatted to provide a better user experience on any screen size.

05. Not enough rich content

Looking at pages of text can be off-putting to potential customers, so you’ll need to break it up with other types of media. This should include images and video. Images are much more engaging than text while video is brilliant for quickly and easily describing a product or service you sell. Even a simple behind-the-scenes video at your business will attract attention. The best bit about video is that it’s so easy to share, which means you can use it on your site and any associated social channels – where your followers will share it too.

We can help improve your website.

If you feel your current site is guilty of some of these mistakes, and you don’t have the time or knowledge to correct them, the online experts at Reach can help.

Our SEO solution will address your on-site needs by first performing an audit of your website and then implementing a range of technical and content optimisations to ensure you rank highly in search engines.

We can also combine this with our Sonar solution which will take ownership of your business’ presence across a network of 50+ search, social and directory platforms, thereby complimenting your on-site SEO improvements.

So don’t get left behind and lose out on vital business. Talk to us today about how SEO and Sonar can work together to improve your website and boost your overall online presence.

Enter your details to find out more and arrange a quick demo.