Already looking for innovative ways of growing your business this festive season? Perhaps you want to showcase your holiday festivities products or services?

Whatever you want to shout about this Christmas, our ‘sponsored content’ is the perfect way of sharing your message with our engaged online audience.

Sponsored content is a form of content marketing (also known as native advertising or partner stories) where we publish an online article about your business to achieve your business goals. Once written or edited by one of our expert writers and approved by you, we share it on your chosen Reach local news sites, depending on which communities you are looking to target, and use our popular social media channels to drive readers to it.

We take care of everything for you! We’ve already written 1000s of articles about businesses like yours which have generated excellent results.

Below are three different content marketing strategies used in the past by some of our clients, so you can get a better idea of how our writers could work wonders for your business during the festive season.

Improve brand awareness and reputation

Make sure your business is recognised by your current and potential customers. Featuring your business on our local news sites can help with building brand recognition, so you’ll be the first business they think of when they’re looking for similar services.

Sponsored content is also great for working on your brand reputation. You can educate your audience about how you contribute to the community and your business values. In the example below, sponsored content is used to highlight the importance of volunteering work and how it impacts families during festive seasons.

Click here to read the online article example.

Engage your audience

Make yourself relevant! Take advantage of the buzz around the time of the year to engage with your audience in a meaningful way.

In the example below, a small business takes advantage of sponsored content to run a competition for a chance to win a gift voucher towards a tattoo. This is an engaging way of reaching more local customers and nurturing their relationship with your brand.

Click here to read the online article example.

Increase demand and a sense of urgency

Take advantage of one of the busiest and most profitable times of the year.
Make sure you stand out from your competitors and remind your audience that you can help them during the stressful gift-shopping time.

Sponsored content will allow you to showcase your product or services to a wider audience, whilst explaining how your business is the most convenient and practical option.

Below is an example of how a business used sponsored content to drive more sales and online traffic by linking their website.

Click here to read the online article example.

Remember, we’re here to assist with all aspects of your festive content marketing strategy. If you need a helping hand or want to discover more about the benefits of content marketing during the holiday season, fill in the form below and a marketing consultant will be in touch for a commitment-free chat!