Are you wondering which marketing products to utilise in your next campaign?

You’re not alone. We speak to businesses like yours every day, sharing years of experience advising which products to use and why. Our experts will talk to you about your objectives and give practical advice and recommendations based on your individual business needs.

Every year, we help thousands of businesses with their Christmas marketing. The products we recommend depend on the objectives of the business we are supporting, however, three products stand out as being the most popular, featuring in many of the marketing packages we have created. In this blog, we’ll take a closer look at these products and show you how you can use them to supercharge your marketing efforts.

Content Marketing (Online Articles)

Why it works:

Content marketing remains a cornerstone of digital marketing strategies and for a good reason. High-quality online articles provide valuable information to your target audience while establishing your business as an authority in your industry. In a world where consumers are bombarded with advertising, content marketing allows you to engage potential customers in a more meaningful way.

How to use it:

• Identify your target audience: Before creating content, understand your audience’s preferences, pain points, and interests. This will help you tailor your articles to their needs.
• Create quality content: Produce informative, engaging, and well-researched articles that address your audience’s questions or concerns. Share your expertise and provide solutions.
• Optimise for SEO: Use relevant keywords and optimise your content for search engines to increase its visibility. This helps your articles appear in search engine results when potential customers are looking for information related to your industry.
• Promote across channels: Share your articles on social media, email newsletters, and other digital platforms to maximise their reach and impact.

At Reach Solutions we not only create great content for you, we also have a network of websites and an engaged audience ready to read it. This makes us quite unique and is why our content marketing packages are popular and successful. Check out the article published to the Manchester Evening News, with Butlers Farmhouse Cheeses showcasing their online cheese store, here.

Find out more about content marketing strategies in our blog ‘3 Christmas content marketing strategies & how to use them’. We have Christmas offers available to help you get even more value from your online articles. Complete the short form at the bottom of this article and we will let you know how we can help.

InYourArea

Why it works:

InYourArea is a powerful tool for local businesses looking to connect with their community. It helps you reach potential customers in your immediate vicinity, making it an excellent choice for businesses with a local focus. With the rise of “buy local” movements, this product is more relevant than ever.

InYourArea is scalable too, allowing you to target communities all over the UK from a single postcode to nationwide.

How to Use It:

• Create a business profile: Start by creating a business profile on InYourArea. InYourArea allows you to display all the essential details, including your business hours, contact information, and a compelling description of your products or services.
• Engage with the community: Use InYourArea to post updates, special offers, or events happening at your business. Engaging with the local community fosters trust and brand loyalty.
• Sponsored content: Boost your visibility by placing your online articles on InYourArea. This can help you reach a broader audience in your area.
• Monitor results: Keep an eye on your analytics to see how your posts and sponsored content are performing. Adjust your strategy based on the data to improve your results.

Find out more about advertising on InYourArea by reading our blog ‘Connect with communities using hyper-local advertising’.  It’s a great time to harness the power of InYourArea for your business too, with 4 for 3 on InYourArea advertising. Interested? Fill in the form below and we will be in touch.

Newspaper & Digital Display Advertising

Why it works:

Newspaper and digital display advertising are classic marketing methods that continue to deliver results. Newspaper advertising, when strategically placed, can grab the attention of your target audience in the physical world. Digital display advertising, on the other hand, allows for precise targeting and tracking, ensuring that your ads reach the right people at the right time.

How to use it:

• Define your goals: Determine what you want to achieve with your advertising campaign. Are you looking to increase brand awareness, drive website traffic, or boost sales? Clear goals will guide your strategy..
• Design eye-catching ads: Whether it’s a newspaper ad or a digital display ad, ensure it’s visually appealing and communicates your message effectively. Consider working with a professional designer for the best results. Don’t worry, we have a team of designers ready to help.
• Target your audience: Use demographic and behavioural targeting options for digital display ads to reach the most relevant audience. For newspaper ads, select publications that align with your target demographics and location.
• Measure and optimise: Continuously monitor the performance of your ads. Use analytics to understand what’s working and what needs improvement. Adjust your campaign accordingly to maximise your return on investment (ROI).

With a range of newspapers and websites and a strong, loyal audience, we are well placed to help with your print and digital advertising. It’s no surprise print and digital advertising is one of the top products we recommend to businesses like yours. As well as traditional advertising, we’re innovators too, always working to find new ways to promote businesses on our network.

Which product will work for your business?

Content marketing, InYourArea, and newspaper & digital display advertising are three of the marketing products that helped businesses thrive last year. We can help you choose which of these products to use in your Christmas campaign – it might be one or two, it might be a mix of all three plus some of our other products. The first step is to get in touch by completing the form below.

We will work with you to understand your goals, target the correct audience and create compelling content, helping you to make this Christmas a success.