Are you looking for ways to engage with millions of football fans this summer?
We can help.
The Women’s World Cup is less than a month away; kicking off on 20th July 2023. Whilst the major tournament sponsors have been announced, there are still plenty of opportunities to win growth this summer, no matter how big, or small, your business may be.
We specialise in supporting small and medium enterprises (SMEs). We invite you to partner with us and take advantage of advertising opportunities to help your business connect with our engaged audience during this highly anticipated global event.
The rise, and rise, of Women’s Football
Interest in women’s football has been consistently growing over the years, and it saw a significant surge after the UEFA Women’s Euros 2022. There are more people watching it, talking about it, and playing it than ever before – providing plenty of opportunities to align your business with a trending topic this summer.
According to a report by UEFA, ‘The Business Case for Women’s Football’, published in August 2022:
“The report identifies that women’s football could see a six-fold increase in commercial value over the next decade, potentially reaching an annual value of €686 million by 2033, with club sponsorship set to increase to €295 million in that time.
“Women’s football is also considered to be inspirational, empowering and family-friendly, attracting a diverse, progressive and young fanbase that is set to grow from 144m to 328m fans over the next 10 years.”
As an SME, it’s essential to recognise the potential of this fanbase and tap into the excitement surrounding the Women’s World Cup 2023. With millions of dedicated fans eagerly awaiting the tournament, advertising your brand during this event can significantly boost your visibility and customer engagement.
Unlock advertising success with our unrivalled audience for women’s football
One of the key advantages of advertising with us is our ability to connect you with a targeted and engaged audience. Our readership consists of ardent sports enthusiasts, specifically interested in women’s football. By leveraging our platform, you can showcase your brand to a receptive audience actively seeking Women’s World Cup-related content. This focused approach ensures that your advertising has maximum impact and generates quality leads for your business.
We are the number 1 news publisher for sport*, with 1.6 billion page views on our sports content in 2022. We reach 5.2 million women’s football fans every month** and witnessed a 3100% increase in page views on women’s football content in 2022***. We published more coverage of the Women’s Euros than ever before, and that’s only set to grow this summer.
We offer a range of multi-channel advertising opportunities to suit your specific needs and budget. From banner ads on our website, sponsored content, social media promotions, and email newsletters, we have various channels to help you deliver your message effectively. Our tailored advertising packages allow you to choose the platforms that align best with your marketing objectives, ensuring that you reach the right audience at the right time.
Partner with us to create a customised Women’s World Cup campaign to suit your needs
Whether you aim to increase brand awareness, drive website traffic, or boost sales, our team will work closely with you to create compelling ad content that resonates with our audience. We know our audience that are interested in football, are also interested in areas that may suit your business such as families, celebrations, travel, fitness, and sport.
With the eye’s of football fans set to be drawn to Women’s World Cup content on our websites, this represents a huge opportunity to maximise your advertising reach. Combined with our class-leading targeting options, businesses can make the most of the tournament with little wastage.
Beyond the Women’s World Cup 2023, partnering with us offers long-term benefits for your business. Our established reputation as a reliable source of women’s football news means that your association with us extends beyond a single event. By building a lasting presence within our community, you can foster brand loyalty and establish your business as a trusted supporter of women’s football, reaping the rewards of ongoing exposure and customer engagement.
To view our range of packages and offers, please download our World Cup opportunities kit below.
Embrace the buzz surrounding football this summer by joining our team of experts and score with your Women’s World Cup marketing campaign.
Our Euro 2022 coverage was big, the World Cup coverage is set to be even bigger – there’s never been a better time to work with us.
