Explore our unrivalled media partnership with Tesco and EssenceMediacom. 

We’re excited to share a story of collaboration, innovation, and shared success as we celebrate a remarkable nine-year partnership with Tesco and EssenceMediacom. Over nearly a decade, we’ve worked side by side, bringing powerful campaigns to life that truly connect with our audiences across the UK. This partnership goes beyond advertising; it’s a testament to the impact of shared vision and a commitment to delivering meaningful, memorable experiences to communities nationwide.

To mark this milestone, our Head of Marketing, Nigel Black, sat with Tom Mardon, Head of Media & Campaign Planning at Tesco, Henry Steel, Media & Campaign Planning Manager at Tesco, Richard Cross, Investment Director at EssenceMediacom and Kate Allen, Agency Lead at Reach, to showcase why they value a strong relationship with the UK’s most visited network of news brands and how Reach collaborate, innovate, and adapt to meet the evolving needs of their customers and the advertising landscape.

“Celebrating nine incredible years of partnership with Tesco is a true testament to the strength and depth of our relationship. Together, we’ve built impactful campaigns that resonate deeply with our audiences, bringing value and connection to communities across the UK. As we look forward, we’re more inspired than ever to continue working hand in hand, innovating and growing to make the future even brighter. Here’s to the next chapter of shared success and even greater achievements. Our relationship with Tesco is truly Collaborative, Fun, Trusted and Iconic.”

Kate Allen, Agency Lead, Reach