Content marketing can be a game-changer when launching a new product or campaign – helping you build brand awareness, drive traffic, and ultimately, boost sales.

What is content marketing?

Content marketing, also known as sponsored content or sponsored articles, is an innovative and strategic approach that focuses on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. It is about telling a story that resonates with your audience. So whereas a traditional advertisement would promote a product’s features, content marketing would instead explain how the product will make the reader’s life easier, or solve a specific problem they may have.

At Reach, we’ve been planning content marketing strategies and crafting compelling content for businesses for years – story-telling is what we do. We have a vast audience that eagerly awaits our new articles, and we’re experts in creating content that not only informs but also engages and converts. So, how can you leverage content marketing for your new product or campaign? Here are five simple steps:

1 | Understand your audience

Before you start creating content, it’s crucial to understand who your audience is and what they want. How old are they and where do they live? What are their interests, pain points, and preferences?  Understanding this will help you create content that resonates with them and meets their needs. The most effective content marketing delivers the right message to the right people at the right time.

2 | Set clear goals

Define specific, measurable goals for your product or campaign launch. Whether it’s increasing brand awareness, generating leads, or driving sales, having clear objectives will guide your content strategy and help you track success. Ensure that your goals align with your overall business objectives and that you have the necessary tools in place to measure progress and evaluate performance.

3 | Create compelling content

With your audience and goals in mind, it’s time to create content that captivates and converts. Focus on providing value, whether it’s through educational content, entertaining stories, or insightful thought leadership pieces. Remember to incorporate relevant keywords and optimise your content for search engines to maximise visibility.

4 | Use multiple channels

You can have the best content in the world but it won’t work if nobody sees it – you have to get it in front of your target audience. The best way to achieve this is by using a mix of platforms to reach your audience wherever they spend their time online. Whether it’s through your website, social media channels, email newsletters, or sharing on news sites such as mirror.co.uk or Manchester Evening News, diversifying your distribution channels will amplify your reach and increase engagement. Be strategic in selecting the channels that align with your audience’s preferences and behaviours for maximum impact.

5 | Measure your success

Finally, it’s important to track your results so you can refine your strategy over time. Use metrics like engagement rates, website traffic, and sales conversions to measure the success of your content marketing.

Still not sure where to start or don’t have the time to create and share your content marketing? We can help.

At Reach Solutions we can create compelling content for you. Our team will discuss your ideas and objectives with you, and our expert copywriters will create content that will help you achieve results. We also have a network of websites and an engaged audience ready to read your content. Our family of market-leading news brands engage more than 34.7 million users online every month*, and are the heart of thriving communities, across the nation. To discuss how content marketing can help your recruitment goals, complete the short form below and one of our recruitment experts will be in touch.

* Source: IPSOS January 2024