The Daily Mirror Pride of Britain Awards and the Daily Record Pride of Scotland Awards are delighted to welcome P&O Cruises on board as their new headline partner from 2025. The new partnership marks the beginning of an exciting chapter for both brands, combining their shared commitment to celebrating remarkable individuals and creating unforgettable experiences.
Pride of Britain has celebrated the country’s unsung heroes for 25 years, shining a light on ordinary people who do extraordinary things, and sharing their awe-inspiring journeys with the nation. Winners of all ages include children who have overcome the impossible, heroes who have risked their lives to save others, and fundraisers, campaigners and visionaries who have changed the world.
The values that underpin the Pride of Britain and Pride of Scotland Awards – compassion, kindness, inclusivity, generosity of spirit and selflessness – align with the ethos of P&O Cruises. As Britain’s favourite cruise line, P&O Cruises has long been dedicated to delivering memorable times and world-class service, whilst fostering a sense of togetherness and discovery amongst its community of guests, making them the ideal partner to support and celebrate the incredible individuals honoured by Pride of Britain.
Caroline Waterston, editor-in-chief at the Daily Mirror said: “P&O Cruises is committed, as we are, to ensuring that all of our winners have the best experience they possibly can. This partnership will help to make people’s Pride of Britain journey a truly magical experience. Together, we will continue to celebrate real heroes on an epic scale for many years to come.”
Carnival UK & P&O Cruises president Paul Ludlow added: “We are immensely proud to partner with Pride of Britain and Pride of Scotland Awards, events that recognise and celebrate the extraordinary achievements of everyday heroes. At P&O Cruises, we believe in creating special moments for our guests and through this partnership we look forward to bringing that same sense of wonder and joy to those being honoured. These individuals embody the best of British values, and it is a privilege to be part of a journey that celebrates their incredible contributions to society.”
Monica Newell, Content Lead at Wavemaker UK said: “Pride of Britain is a unique opportunity to celebrate remarkable people across the UK. With such strong shared values around extraordinary moments, the partnership between P&O Cruises and Pride of Britain is truly authentic, with multiple opportunities to engage audiences across the year.”
Pride of Britain is a unique event on the national calendar, as co-hosts Carol Vorderman and Ashley Banjo shine a light on inspiring people from everyday life. Since 1999, Pride of Britain has provided the nation with hundreds of unforgettable moments, including jaw-dropping surprises and heartwarming reunions. Winners are celebrated at a star-studded red-carpet event, screened as a prime time special on ITV1 and packed with heartfelt stories of resilience and emotion, that capture the nation’s hearts and imagination.
Over the past 25 years, royalty, world leaders, international icons and huge stars have taken part in the awards, including HM King Charles III and Queen Camilla, TRH The Prince and Princess of Wales, The Duke of Suffolk, Sir Paul McCartney, Harry Styles, Janet Jackson, David Beckham, Taylor Swift, Anthony Joshua, Dame Shirley Bassey, Sir Mo Farah, Ant & Dec, Simon Cowell, Ne-Yo, KSI, Joanna Lumley, Ed Sheeran, Michael Sheen, Dame Helen Mirren, Sir Trevor McDonald, Robert Downey Jr and hundreds more.
P&O Cruises offers a distinctively British holiday experience, ensuring that every moment is special, whether guests are dining in one of the many restaurants, watching a West End-calibre show, or exploring new destinations and cultures. This shared focus on creating once-in-a-lifetime experiences makes P&O Cruises the perfect partner for Pride of Britain.
Find out more about the Pride of Britain Awards 2024: www.prideofbritain.com
Find out more about P&O Cruises at www.pocruises.com
