The brief
Drive brand perception shifts in 7 UKTV channels and get a TV mad audience to tune in to key shows.
Our solution
Two main content pillars ran across the 3 year campaign; Always On and Priority Programming. Always On delivered a consistent presence throughout our portfolio, with Priority Programming delivery creative, stand-out campaigns for key shows.
Our reach
Each channel was given a bespoke strategy and media plan, utilising the most effective formats and platforms to reach their specific audiences.